Ashley Graham has become the latest in a slew of celebrities to endorse a wellness-focused non-alcoholic drink, joining Blake Lively, Bella Hadid, Katy Perry and more.
The stunning supermodel, 36, shared a video with her 1.9 million TikTok followers on October 7, showcasing her brand new favorite drink.
“Thanks to Trip I found my peace in the middle of Paris Fashion Week,” Ashley captioned the TikTok.
Ashley was thirty minutes late heading to the Vaillant show in Paris while sipping the calming cocktail Travel drinkswhich resulted in a collaboration Calmthe mental health company and celebrity meditation app on its platform.
Many stars are giving up alcohol or simply trading in their favorite tipple for more wellness-oriented options, and investing in them as well.
Ashley Graham, 36, is the latest in a slew of celebrities to support a wellness-focused non-alcoholic drink, joining Blake Lively, Bella Hadid, Katy Perry and more
In the TikTok video, the Victoria’s Secret model walked through her busy Paris Fashion Week sipping the canned drink
The limited-edition drink calls itself ‘canned calm’ and aims to bring mindfulness to a new audience
In the video, the Victoria’s Secret model enjoys her busy Paris Fashion Week while sipping on a can of drink.
The mother of three sons donned a black mesh dress, sat front row, was caught by paparazzi with girlfriend Barbara Palvin and relaxed in her luxury hotel room at the five-star Shangri-La Paris – all with her booze-free drink.
The limited-edition drink, for which Ashley is an ambassador, calls itself ‘canned calm’ and aims to bring mindfulness to a new audience.
Any customer who purchases the blend can receive a free three-month Calm Premium membership, which is typically valued at $45.
The Calm app gives listeners access to a huge library of meditation and sleep stories from famous voices like Harry Styles and Camila Cabello.
Calm’s effervescent drink collab, which features Lion’s Mane, Magnesium, Ashwagandha and other calming ingredients, is available at A-list favorite spots like Soho House, Erewhon and more.
The 29 calorie cans are available in raspberry orange blossom, cucumber mint, elderflower mint, peach, Ginger and Blood Orange Rosemary.
“I partnered with TRIP because they are redefining what it means to be calm. The taste is excellent and I love the functionality. The ingredients are elite in the perfect way – they really nailed it,” said Ashley.
Paul Wesley is also a fan of Trip – and he’s not the only celebrity investing in a non-alcoholic brand (although The Vampire Diaries star is also investing in his own booze brand, Brother’s Bond Bourbon).
Ashley wowed at Paris Fashion Week in September, showing off her curves as she headed to shows
Blake Lively, a noted teetotaler, launched Betty Buzz, a popular brand of sparkling soft drinks.
However, the Gossip Girl alum caused quite a stir when she announced that the brand would also launch alcoholic drinks in 2023, since she doesn’t drink alcohol.
Katy Perry launched a line of sparkling non-alcoholic aperitifs called De Soi, which are a “health-conscious alternative to alcoholic drinks.”
Meanwhile, pop star Kylie Minogue is offering a range of wines and prosecco, including a non-alcoholic option.
Bella Hadid is another founder of the brand and has been open about replacing alcohol with products from her Kin Euphorics drink line, which is made with adaptogens, nootropics and botanicals.
Since its creation by husband and wife team Dan and Liv, Trip has been on a mission to help people find their calm, with the drink expanding its presence in Europe and the US.
