AN £8 Rita Ora winter hat on sale in Primark has been mocked for looking like a costume from The Handmaid’s Tale.
Sophie Sculpt spotted the red Knitted Bonnet in the high street clothes store.
Elisabeth Moss in Handmaid’s Tale[/caption]
The £8 knitted winter essential has gone viral on TikTok – for all the wrong reasons[/caption]
People joked that someone was ‘having a laugh’ when designing the hat[/caption]
She couldn’t resist trying it on but didn’t like the look.
It is part of the 187-garment Rita Ora Collection on sale.
The 30-year-old tied the woollen threads around her neck and almost fell to her knees in laughter while looking at her reflection in a mirror.
Sophie – who spotted it in Primark in Stockport, Gtr Mancs, on Tuesday (Oct 15) said: “Everybody else scroll past this except Rita Ora.
“You’ve done a smashing, smashing job around here.
“Who’s put this on and gone ‘Yes, you’ll pass’?
“Rita, thank you very much. You’ve absolutely slayed with this collection.
“You are going to the fashion awards.”
Primark’s website says that the “bold knitted bonnet showcases a bright red hue for a punchy look”.
Sophie says she put the bonnet back on the shelf for someone who “may pull it off” to buy.
“I stopped to pick up the hat because I wondered what it was and how it would fit,” Sophie, of Stockport, told What’s The Jam.
“It was a bright red wool material with two long side pieces.
“I can imagine other people may pull it off, but I’ve always had a round head so I knew it wouldn’t be my thing.
“From a brand perspective, I would ask whether Rita knows what Primark is putting out under her name.”
A description of the bonnet on Primark’s website reads: “It’s time to step into your Little Red Riding Hood era with this bold knitted bonnet from the Primark Presents Rita Ora range.
“Underpinned by a desire to offer warmth in really cool conditions, this hooded design can be tied around the neck in a sweet bow and worn in the place of a hat.
Primark’s best buys for Autumn
Heading into Primark soon? Keep an eye out for these items.
Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.
Coat, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it’s made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.
Bag, £16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse – essentially everything you need for the day – all for £16.
Jacket, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.
Dress, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.
Jeans, £16
Barrel, balloon, horseshoe – whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.
Boots, £24
It’s boot season and instead of feeling like you need to buy one in every colour, length, height – its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.
“It showcases a bright red hue for a punchy look and the knitted construction delivers unrivalled softness for comfortable wear.”
Sophie posted a clip of herself trying on the knitted bonnet on TikTok and it’s racked up more than 895,000 views.
Pals joked that the hat looked like an outfit from the dystopian series The Handmaid’s Tale.
Meg Paige said: “I’m convinced to this day that Rita Ora does not know about the Rita Ora section in Primark.
“It’s definitely someone having a laugh.”
April said: “It’s giving Handmaid’s Tale.”
Ellesse added “The girl in hoodwinked.”
Claza said: “I’m convinced the Rita Ora collection is some kind of weird social experiment because who is paying for this?
“Who is paying her? Who is designing this?”
Charlie wrote: “It’s giving Angry Birds.”
Others quoted phrases from The Handmaid’s Tale which is on Channel 4.
Paige Millward joked: “Praise be.”
Beth said: “Blessed be the fruit.”
Lauren added: “Praise be OfRed Riding Hood.”
Others said Sophie looked like Little Red Riding Hood while wearing the hat.
Aimee said: “My four year old asked if this is Little Red Riding Hood.”
Some shoppers said that the bonnet would come in handy in the winter.
Abi said: “I would absolutely buy this.”
Another person added: “I’m not going to lie, that will be handy to have in the bag when wearing a coat without a hood.”
Primark has been approached for comment.
