SPORTS Direct customers have been snapping up £14.99 urns to store their loved one’s ashes.
The retail giant, owned by businessman Mike Ashley, has offered the grey aluminium vase with silver trim on its website alongside its football boots.
Sports Direct, owned by businessman Mike Ashley, heavily discounted the items down from £114.99[/caption]
The 26cm by 18cm urns were heavily discounted — down from £114.99.
Described as a “cremation urn”, the listing added: “Ashes of your loved one are securely stored in this urn via a top lid.”
Engravings were also available for an extra £5 — with one example reading: “In Loving Memory, Grandad.
“Forever in our hearts.”
Shoppers were in hysterics about the merchandise at Europe’s biggest sports retailer, established in 1982 by the ex-Newcastle owner and now operating under Mr Ashley’s Frasers Group.
One Sports Direct customer joked: “I’ll have some Slazenger socks, some off-brand running shoes, and a cheap tin to stick nan in, please.”
Another said: “Stuff like this started after Mike Ashley bought House of Fraser a few years back.
“He’s merging all his other business into his existing Sports Direct stores.
“It’s more obvious online, as you wouldn’t necessarily be browsing in-store for football boots, and stumble into the urn section.”
Last night, after The Sun contacted Sports Direct, website links to the item stopped working.
The firm later refused to comment.
Sources said it had not been withdrawn, but had sold out.
