Kim Kardashian introduced a new bra from her $4 billion company SKIMS this week.
The new underwear is called the Multi-Way Bra and retails for $58 online.
What is unique about the bra is that the straps can be adjusted in 30 different positions. Fans on Instagram called it “genius” and “sooooo clever.”
The 43-year-old lingerie designer modeled the bra herself at home, with her hair down and without makeup.
The mother-of-four was in the nude version as she moved the straps to illustrate how the bra can go with almost any outfit, even a one-shoulder dress.
The bra is also available in black, brown and various shades of nude.
Kim Kardashian introduced a new bra from her $4 billion company SKIMS this week. The new underwear is called the Multi-Way Bra and retails for $58 online
What is unique about the bra is that the straps can be adjusted in 30 different positions. The 43-year-old designer modeled the bra herself at home, with her hair down and without makeup
Kim also donned a lavender one-shoulder dress to show fans how well this bra pairs with certain dresses.
She was in a room with a low ivory sofa and a matching coffee table in the background.
“One solution for all your needs,” it says on its SKIMS page.
‘This groundbreaking, lightly padded underwire bra is designed with four strap loops and removable straps that can be adjusted to wear in 30 different ways – at any neckline and for any occasion.
‘Features a deep neckline, silicone technology on the inside for maximum grip and boning on the sides for extra support.
‘Some ways to wear it are: halter, strapless, one shoulder, crossed and many more. Combine the removable, adjustable center back strap with a bra extender for an invisible look under low back styles. Fits your SKIMS bra size.’
The SKIMS page also stated that it is a lightly padded underwire bra with removable adjustable straps.
There are four strap loops on each cup for convertibility, silicone dot technology on the inside of the cup and wing for grip, side boning for extra support.
It can be paired with a bra extender for a low back solution, can be worn as a halter, strapless, low back and more, the site also says.
The mother-of-four was in the nude version as she moved the straps to illustrate how the bra can go with almost any outfit, even a one-shoulder dress
This comes a week after Sarah Paulson said she is looking forward to appearing alongside Kim Kardashian in the legal drama All’s Fair.
The 49-year-old star will appear alongside the reality queen in Ryan Murphy’s series about an all-female divorce law firm and expects to have a “great time” with Kardashian based on the pair’s previous encounters.
Speaking to Us Weekly at the premiere of her new film Hold Your Breath: ‘She’s always been so nice to me the few times I’ve met her, and I have no reason to think anything other than that she’s a great, great, good time. Tomorrow night I’m meeting her for the first time, so I’m curious.’
Here Kim is seen modeling a more traditional bra from SKIMS
Kardashian has said in the past that modeling the items herself has helped the business
When Kim was in her blonde phase, she was photographed in this mini dress
The Ratched star added: “My experience with Kim Kardashian has always been one of genuine joy. I like watching (‘The Kardashians’).”
Kim previously starred in the anthology series American Horror Story: Delicate and Paulson has no intention of questioning her abilities as a performer.
She said: ‘I feel like we live in a scary world at the moment, where there are a lot of scary aspects to life, in terms of living on the planet we live on. And certainly one of the things that should be celebrated is the idea of a group of women coming together to make a TV show.”
Kardashian is currently studying to become a lawyer and is excited that the show will allow her to explore the same world on screen.
She told Variety earlier this year: “I’m going to play a high-powered divorce lawyer. I’ll channel Laura Wasser if that appeals to anyone. …I’m really excited about it. That trust that [Ryan] believes that me taking on this project means so much to me. As a character, it feels so good that I could be a lawyer in real life and play one on TV.”
