website page counter I am a deals expert – six Primark dupes that could save you over £120, including a £4 buy that’s a copy of Olaplex – Pixie Games

I am a deals expert – six Primark dupes that could save you over £120, including a £4 buy that’s a copy of Olaplex


WITH less than 100 days until Christmas, many cash-savvy Britons have already started hunting for presents.

And luckily, the discount retailer Primark has come to rescue just in time, offering a brand new collection of purse-friendly beauty buys – that are dupes of viral beauty products.

Birmingham, UK - People outside the exterior of a Primark shop in Birmingham's city centre.
On the lookout for purse-friendly Xmas gifts? Best check out the new beauty range Primark has just launched
Getty Images – Getty
a person is holding a jar of bond pro repair
Whether you’re after haircare bits or a body shimmer oil, the store has it all
Mia Munro

But so you wouldn’t have to waste your time roaming around the store checking out what’s new, one deals expert has listed six of her favourite bargains that have landed on the shelves.

So if you’re looking to update your beauty routine with new products – or festive gifts for your loved ones – these Primark options are worth considering.

Cleansing Butter – BYOMA dupe, saving £9

a hand holding a box of ps cleansing butter
Unlike BYOMA’S viral cleansing butter, £12, Primark’s version costs just £3
Mia Munro

BYOMA’s Cleansing Butter costs £12, while Primark’s version is just £3.

 “I’ve wanted the BYOMA one for a while but decided to try this one out first,” said Mia Munro, Beauty Expert Latest Deals.

”It’s super gentle on my skin and takes my makeup off in no time.”

Pre-shampoo Treatment – Olaplex No.3 alternative, saving £22.50

a person is holding a bottle of bond pro repair pre-shampoo treatment
Meanwhile, this dupe will save you more than a staggering £22
Mia Munro

Olaplex No. 3 will set you back an eye-watering £27 – however, Primark’s version is going for an affordable £4.50.

Mia said: “I’ve been obsessed with Olaplex since my hairdresser used it.

”After trying this, I can’t justify the price anymore. My hair feels just as soft and strong.”

Hairspray – L’Oreal Elnett dupe, saving £4.50

a woman is holding a bottle of strong hold hair spray
While L’Oreal hairspray sells for close to a tenner, Primark’s dupe is priced at £3.50
Mia Munro

Searching for that perfect hairspray to keep your mane in place whilst you dance the night away?

L’Oreal’s Elnett Hairspray is £8, while Primark’s version is only £3.50 – it’s really a no-braner.


“I genuinely can’t tell the difference between the two. This works perfectly and brushes out so easily—no gross sticky feeling,” Mia told Fabulous.

Body Shimmer Oil – Tom Ford alternative, saving £40.50

a bottle of ps pro golden goddess body shimmer oil
Achieve the perfect skin glow with this body shimmer oil for less than £5
Mia Munro

No outfit is really complete without a glistening glow on your skin – and this Primark body shimmer oil is the perfect match.

Ditch Tom Ford’s Body Shimmer Oil that will set you back a whopping £45 and instead try out Primark’s version that’s going for £4.50.

“This product looks and feels high-end. I used it on holiday, but it’s staying out for special occasions,” the beauty buff said.

”It’d be perfect for the festive season too.”

Primark’s best buys for Autumn

Heading into Primark soon? Keep an eye out for these items.

Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.

Coat, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it’s made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.

Bag, £16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse – essentially everything you need for the day – all for £16.

Jacket, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.

Dress, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.

Jeans, £16
Barrel, balloon, horseshoe – whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.

Boots, £24
It’s boot season and instead of feeling like you need to buy one in every colour, length, height – its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.

Hair Mask – L’Oreal Absolute Repair dupe, saving £20

Are your tresses in a dire need of some TLC? While L’Oreal’s Absolute Repair Hair Mask retails for £26, Primark’s version is just £6.

The guru said: “Now that the weather’s colder, my hair’s been feeling really dry, but it feels sooo soft and shiny after using this.

”I swear it feels like I’ve just had a salon treatment.”

Hair Oil – Olaplex No.7 dupe, saving £22.50

a woman is holding a bottle of hair oil in her hand
The expert also couldn’t stop raving over this £4.50 hair oil that’s a dupe of Olaplex’s viral haircare product
Mia Munro

Olaplex’s Hair Oil is £27 – significantly more expensive than Primark’s alternative that’s only £4.50.

The expert said: “My hairdresser recommended the original to me, but I couldn’t bring myself to buy it.

”This does the same thing, and I use it on damp hair as it doubles up as a heat protectant.”

Mia commented: “Primark’s latest beauty range is amazing quality without the hefty price tag.

”They’ve created products that fit seamlessly into any routine, and honestly, it’s tough to see why anyone would spend more when these do the job just as well.

”Definitely worth a try before they sell out.”

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