Gwyneth Paltrow was spotted filming a Christmas commercial for her Goop brand on Tuesday.
The Iron Man actress, 52 – who recently went bra-free in a plunging nude dress – teased her bust in a low-cut gray dress that hugged her petite frame while out in New York City.
She paired her first look with a silver snake necklace and olive green-hued stiletto heels.
The blonde vixen changed into a more festive look, with a luxurious navy blue fur coat and a matching A-line dress underneath.
Her straight locks were left loose and tucked into her jacket as she waved to fans and photographers.
Gwyneth Paltrow was spotted in New York on Tuesday filming a Christmas commercial for her brand Goop
She posed at a Goop store with a decorated Christmas tree while filming the commercial.
Gwyneth launched the wellness and lifestyle brand in 2008. The company started as a weekly health newsletter that she wrote while living in London with her family.
She took on the title of CEO in 2016 and regularly promotes the brand on social media. The wide variety of products includes skin care, jewelry, facial serums, brushes and body butters.
The company moved its headquarters from New York to Santa Monica in 2016. Its physical locations are located in Los Angeles, Montecito, Sag Harbor, Mauna Lani and Larkspur, California.
Goop has previously come under fire for mainstream fringe health practices, such as selling crystal for vaginal insertion and a $725 pajama set.
According to PitchBook Data, the brand is valued at $250 million and has raised more than $82 million from venture capital firms and private investors.
Goop has proven to be successful, as sales of its beauty products have increased 40% since last year.
Paltrow owns a personal stake of approximately 30%.
When she’s not busy promoting her business, the mother of two has her hands full with her son Moses, 18, and daughter Apple, 20.
In May, she admitted to Cultured Magazine that she is becoming more online savvy and is grateful that her teens keep her informed.
When asked how she will manage the Internet when her children go to college, she said, “Luckily, I talk to my daughter several times a day, and I’m sure when Moses leaves, he will too.”
The blonde fox changed into a more festive look, with a luxurious navy blue fur coat and a matching A-line dress underneath
When she’s not busy promoting her business, the mother of two has her hands full with her son Moses, 18, and daughter Apple, 20; seen in 2022
Paltrow shares Moses and Apple with ex-husband Chris Martin of Coldplay; Gwyneth and Chris seen in a throwback snap
In 2018, Gwyneth married screenwriter Brad Falchuk after hitting the big time on the set of Glee; seen in January 2024
Paltrow shares Moses and Apple with ex-husband Chris Martin of Coldplay – the pair said ‘I do’ in 2003 before ending their marriage in 2016.
Of their relationship, she told British Vogue: ‘We just weren’t quite right for each other. But man, we loved our kids.”
In 2018, Gwyneth married screenwriter Brad Falchuk after hitting the big time on the set of Glee.
