SHOPPERS are racing to get hold of the best deal on Bailey’s Irish cream as temperatures start to drop.
We know Bailey’s is a keen favourite for all you Christmas shoppers – so we figured out where you can grab the best deal, and save some valuable cash this winter.
Tesco Clubcard holders have lucked out, as they can now purchase an entire 1L bottle of Bailey’s for the bargain price of just £13.00.
Without being a member of the supermarket’s loyalty scheme, you’ll pay £22 for the tipple.
With the deal it’s the cheapest around for this size when comparing current supermarket prices.
At Morrisons, Asda, and Ocado the 1L bottle will set you back £22, while Sainsbury’s has it slightly cheaper at £21.95.
Meanwhile Amazon is flogging the booze for £18.98, according to Trolley.co.uk, a price comparison website.
Meanwhile Sainsbury’s has also launched a Nectar Price deal with a 70cl bottle for £10.
Without the loyalty card discount, you’ll pay £16.50.
That’s the cheapest you’ll find at that size as it’s also £16.50 currently at Tesco, Morrisons and Asda.
You can also pick up a bottle for slightly less, but still more than the Sainsbury’s deal price at Iceland (£15), B&M (£14) and Ocado (£12).
Waitrose is currently selling it for the most expensive price at £17.
But how do they compare?
Although Sainsbury’s has the cheapest price tag, you get less at 70cl compared to Tesco’s 1L bottle.
Shoppers looking to get the best deal should look closely at the price per unit.
The unit price works out as £1.43 per 100ml,
Take a look at the Tesco deal, and it works out as £1.30 per 100ml, making Tesco the savvier deal overall.
It’s worth noting that supermarket prices change regularly and items can go on and off deals at any time, so it’s always worth checking at the time you’re buying that you’re getting the best deal.
The Tesco Clubcard deal is running now and available for delivery until December 9.
What are unit prices and how to do they help shoppers?
Unit prices make it easier for shoppers to compare similar items of different sizes, explains consumer editor Lynsey Barber.
You should be able to see the product’s unit price where its price tag is shown – it may be in small print.
It displays the cost of different products by weight, or volume.
It helps you easily compare the costs of different products, regardless of their respective sizes.
Compare this with the unit price of a similar item – for example, the cost per 100ml or two different types of cola – and choose the item with the lowest unit cost.
For example at if a pack of 15 330ml cans of Coca-Cola Zero is priced at £7.90, then the unit price is shown as 16p per 100ml.
Shoppers can compare this to a 2litre bottle of Coca-Cola Zero which is priced at £1.85, as it is also labelled as 9p per 100ml.
Major supermarkets like Tesco and Sainsburys also show these unit prices on loyalty prices.
Stores must show unit pricing under legislation known as the Price Marking Order 2004.
With this in mind, paying close attention to the unit prices of the staples in your shopping trolley could save you a fortune in the long term.
At Sainsbury’s it’s not clear how long the Bailey’s offer is available, but we’ve asked and we’ll update when we hear back.
Prices may vary in store and online too, and if you’re ordering online remember to factor in delivery fees too.
It’s worth noting too that these or other supermarkets could still sell Baileys for less between now and Christmas.
In previous years supermarkets including Tesco and Sainsburys have sold the festive tipple for £10 for a 1L bottle – though there’s no guarantee they will be as low again this year.
To compare prices between stores, go to the supermarket’s website and browse prices ahead of visiting.
For different sized bottles, you can look at how much each one costs per 100ml, to work out which is the best deal overall.
HOW TO GET LOYALTY PRICES
With discounts such as these, a Nectar card or Clubcard makes a huge difference to your weekly shop.
You can also collect points, which amount to free vouchers to use on your next shop – meaning for most people, signing up for both cards is a no brainer.
Both are free to join, and require you to fill out a few easy steps on their websites or via the apps.
Nectar and Tesco apps can be found via the app store and are simple to use.
With the mobile apps, shoppers can browse the latest Clubcard offers while they are on the go.
They can also calculate their shopping basket in advance, to make sure they come out with a cost-efficient result at the till.
This will be especially useful in the run up to Christmas as shoppers begin preparations by claim deals on festive products such as Bailey’s – so we recommend signing up.
As always, we also recommend you shop around before you buy.
To compare prices, use the “Sort by” tool while browsing and go to “Offers” on the main pages of supermarket’s websites.
Websites such as Groupon are also useful for finding the newest deals, and claiming extra vouchers for your shop.
What is loyalty pricing?
Loyalty schemes are all the rage, but what is loyalty pricing? Here is everything you need to know…
Sainsbury’s, Tesco and Morrisons are three of the major supermarkets that offer customers loyalty pricing – where you can get discounts on certain products.
They’re all free to sign up to as well, so the obvious advantage is that you can save money without spending a penny.
Different supermarkets will offer exclusive discounts on different products, so it’s worth seeing which suits your weekly shop the best.
Either way, be wary of supermarkets artificially inflating the price of their goods to make it seem like you’re getting a better deal than you are.
Consumer group Which? has previously found Sainsbury’s and Tesco to have increased the price of everyday goods then slapped loyalty prices on them thinking customers wouldn’t notice.
In any case, it’s worth shopping around even if you’re getting your weekly basket from a supermarket that offers loyalty pricing.
Supermarkets change their prices all the time, sometimes multiple times daily, so it’s worth checking you’re getting the best price on an item.
You can use websites like Trolley to see how the major supermarket’s compare in terms of price on any number of goods.
How else can I save money on Bailey’s?
Recently, shoppers have gone wild for an Aldi product which serves as the “perfect” Bailey’s dupe.
If you want to save even more cash, you can purchase the 70cl Ballycastle cream liqueur for £5.79 – just 82p per 100ml.
Shoppers have described the product as “lush” and “gorgeous” on Facebook.
The Ballycastle product even comes in several flavours, such as the newest addition, which is a Milk Chocolate Clementine version for £7.49.
If you’re willing to give something new a try, this could dupe save you up to £16.21 on one bottle of Bailey’s.
In fact, for the price of one Bailey’s bottle from Morrisons or Asda (£22.00), you could almost by four bottles of the Ballycastle make.
However, while the ABV (alcohol by volume) of Bailey’s is 16%, the Ballycastle booze is 12%.
Other supermarkets which have brought out their own Bailey’s dupes include Sainsbury’s, Tesco, Morrison’s, Asda, Lidl and M&S.
While the cheapest is Ballycastle, Lidl’s Irish Cream Liqueur is the second cheapest at £1.14 per 100ml.
In Tesco, the 70cl own brand liqueur is £8.50, at £1.21 per 100ml, and in Sainsbury’s it is £9 at £1.28 per 100ml.
Morrison’s is lightly pricier, costing £13 for a 1L bottle.
To compare the best options, we recommend taking other factors into account as well as price, such as the ABV and reviews online.
This year, Which? revealed Aldi was the UK’s cheapest supermarket of 2024.
To find your nearest Aldi, visit the website and use the Store Locator tool.
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