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Brandon Gilliam kicked his longest field goal on Saturday

Vicksburg Daily News -

MONTGOMERY, AL – Vicksburg native and former Warren Central High School football player Brandon Gilliam kicked his longest field goal on Saturday. Gilliam, who plays for Alabama State University, kicked a 49-yard field goal in the first quarter to put the Hornets up 3-0. Gilliam also hit field goals from 23, 28, and 37 yards […]

The post Brandon Gilliam kicked his longest field goal on Saturday appeared first on Vicksburg Daily News.

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We are Britain’s only full-time nomads traipsing around country in freezing cold tent patched with duct tape & plasters

BRITAIN’S only full-time nomads have told how they traipse around the country in a freezing cold tent patched with duct tape and plasters.

Mod, Tara and their German Shepherd called Dog, live full time in a “tatty” old tent all year round, picking up odd jobs to make money.

ON THE MOVE We are Britain’s only full-time nomads traipsing around country in freezing cold tent patched with duct tape & plasters
Mod revealed the current set up in a recent YouTube video
ON THE MOVE We are Britain’s only full-time nomads traipsing around country in freezing cold tent patched with duct tape & plasters
Tara laughed about the amount of holes their tent has accumulated over time
ON THE MOVE We are Britain’s only full-time nomads traipsing around country in freezing cold tent patched with duct tape & plasters
The couple have been nomads for 10 years

In a recent video, shared to their YouTube channel @Log Hoppers, the couple said they’ve been living “undetected” for four months.

To warn them of passers-by, the couple have set up two makeshift doorbells, covering the main in-route zones to their set-up.

Both comprise of meandering knee-high wires with mousetraps attached at the end.

Pull or cut any of the wires and a loud snap sound will be triggered.

Mod said: “Instantly we know when someone’s walked through and the dog will alert us as well.”

He continued: “Just trying to make sure that if people are coming through, we’ve got an early warning sign to jump out and not be caught in our underwear, right?”

Inside the couple’s 3Fulgear tent they have reversible sleeping mats they can flip depending on the temperature.

They also use three-season sleeping bags, ideal for cooler nights.

Plus, all of their belongings fit comfortably in their large hydration rucksacks.

Tara laughed at the amount of holes their tent has accumulated over the years – but thankfully, they have a tarp over the tent top to protect them from the rain.

“We don’t want to die in-between four walls”

Although the couple previously worked full-time, they insisted they didn’t want to die in-between four walls.

So, they switched to nomad life 10 years ago.

To afford the nomadic lifestyle, the couple rely on odd jobs, or on occasion, they barter.

One odd job, is fitting insulation in homes, others include carpet laying and tiling.

Plus, Mod trained as a horticulturist which comes in handy.

Tara explained the couples work ethic: “We don’t require much money to live on so the way we fared our business in the first place with odd jobbing is to very much be affordable for clients.”

The only bill the couple need to pay is for their phones.

However, Tara admitted: “When our budget starts to get a little bit tighter we just rely on Wi-Fi.

“It’s easy to find Wi-Fi codes because when you have got money, attend these places like cafes, libraries all these different places get the codes and then you can literally just sit outside when you’ve got nothing at all, hook up and and there you are.”

Tara said there are times when they fear their lifestyle could deter others from buying their services.

She explained: “We were a bit worried that if people found out the way we live that they might tarnish us with a brush that we didn’t really deserve.

“We’re very committed to giving back as much as we can.”

When the couple aren’t working, they explore and forage, unless the weather is shocking, they always keep their 545 YouTube subscribers in the loop.

They hope their channel “sheds light on the idea that you can camp lowkey and it can be comfortable”, without added luxuries.

ON THE MOVE We are Britain’s only full-time nomads traipsing around country in freezing cold tent patched with duct tape & plasters
The doorbells cover the main in-route zones to Mod and Tara’s set-up
ON THE MOVE We are Britain’s only full-time nomads traipsing around country in freezing cold tent patched with duct tape & plasters
Mod, Tara and Dog all have reversible sleeping mats

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Emmerdale fans hit out at ITV soap and rant it’s ‘turned into a comedy’ after ‘ruined’ Belle Dingle plot

EMMERDALE fans have been left furious with the show after ‘ruining’ the long-running Belle Dingle abuse plot.

For months, fans of the ITV soap opera have witnessed on-screens how Belle has been subjected to vile abuse at the hands of her deeply evil husband Tom King.

FROM ITV

STRICT EMBARGO - No Use Before 2030hrs Thursday 26th September 2024

Emmerdale - Ep 10100.01

Thursday 26th September 2024

Belle King (EDEN TAYLOR DRAPER] and Tom King [JAMES CHASE]

Picture contact - David.crook@itv.com

Photographer - Mark Bruce

This photograph is (C) ITV and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms
Emmerdale fans have raged the show has ‘turned into a comedy’ after its latest episode
ITV
The aftermath of Tom’s axing saw the Dingle clan go into despair[/caption]
FROM ITV

STRICT EMBARGO - No Use Before 2030hrs Thursday 26th September 2024

Emmerdale - Ep 10100.01

Thursday 26th September 2024

Belle King (EDEN TAYLOR DRAPER] and Tom King [JAMES CHASE]

Picture contact - David.crook@itv.com

Photographer - Mark Bruce

This photograph is (C) ITV and can only be reproduced for editorial purposes directly in connection with the programme or event mentioned above, or ITV plc. This photograph must not be manipulated [excluding basic cropping] in a manner which alters the visual appearance of the person photographed deemed detrimental or inappropriate by ITV plc Picture Desk. This photograph must not be syndicated to any other company, publication or website, or permanently archived, without the express written permission of ITV Picture Desk. Full Terms and conditions are available on the website www.itv.com/presscentre/itvpictures/terms
Many viewers thinks the episodes have not provided ‘justice’ for Belle

Tom has repeatedly controlled her, abused her and subjected her to his cruel ways of torment.

In shocking scenes last week, his ways drove Belle to breaking point after he locked her insider her own home with him.

Belle was then seen brandishing a gun at Tom as she finally snapped and took aim at her husband.

Amid a cat and mouse chasing game, Tom eventually wrested the gun off Belle before she ploughed an axe into his back.

In the following episode, convinced that she had killed him, Belle and the rest of the Dingle clan came up with a plan to hide Tom’s body and to cover-up his ‘murder’.

Lydia, Sam and Vinny all helped with the plan to get rid of Tom’s body and ensure his death was not linked to the family.

Nervous Vinny repeatedly insisted that they should phone the police and say Belle acted in self-defence but Lydia knew that the cops would not take it seriously and that Belle would be jailed for the crime.

But fans have since branded it a ‘farce’ that the storyline quickly turned into how best cover up a murder rather than focus on the actual abuse at hand and what Belle had been going through.

They were left reeling after suggesting that Emmerdale bosses had made a mockery of what was really going on.

Hitting out online, one enraged soap superfan said: “What the f*** is Friday’s episode of #emmerdale. It’s turned belles serious storyline into a fucking comedy with Sam Lydia and Vinny trying to hide a body which goes on a walkabout.

“I feel like I’m watching a slasher movie from the 80s.”

Another added: “Emmerdale have officially lost me now. They’ve taken a really important topical storyline and turned it into a farce/slapstick comedy. I’m done.”

A third went on to say: “The way this episode has panned out so far is a total insult to victims. What a farce.”

A fourth could not hide their anger as they penned: “It’s turned into a comedy episode. The editing is terrible.

“What a s****y ending to a storyline that is so serious that so many people go through daily 

Before someone else echoed: “Anyone else kind of feel they have ruined all the hard work they did by doing this with Belle and Tom?”

It was later revealed that Tom had actually survived the brutal axing and was recuperating in hospital.

It left Belle on the edge of a confession as she felt she had to confess to what she had done in order to feel free.

Darkest soap storylines

Over the years the likes of EastEndersEmmerdale and Coronation Street have all tried to try outdo each other with their outlandish plots in a bid to keep us tuning in each week. But here are some of the darkest that had fans in shock…

  • EastEnders: Tony grooming Whitney (2008-2009) – Tony King first appeared in Albert Square in 2008 as the boyfriend of Bianca, played by Patsy Palmer. But it was quickly revealed he was a paedophile who had been grooming vulnerable Whitney, Bianca’s adopted stepdaughter from a previous relationship, since she was 12. The shocking storyline attracted more than 200 complaints within a week of it beginning. Whitney waited until her 16th birthday to reveal the truth to a horrified Bianca, who called the police.
  • Emmerdale: Holly’s drug addiction and shock death (2010-2016) – In 2010, Holly Barton (played by Sophie Powles) became Emmerdale’s first teenage drug addict. The shocking storyline saw her taking cocaine on a night out before developing a deadly heroin habit. Parents John and Moira desperately tried to help get their daughter clean but when Holly returned in 2016, following a four-year absence, she quickly relapsed. Fans were left stunned and heartbroken when distraught Moira found Holly dead in her bed from a heroin overdose.
  • Hollyoaks: Luke’s rape (2000) – Actor Gary Lucy was just 17 when he took on this groundbreaking storyline, which saw his character Luke Morgan become soap’s first male rape victim. Luke had endured a long-running bullying campaign by football rival Mark Gibbs – who raped him after Luke stood up to him. Luke was left suicidal following the brutal attack, before opening up to his brother Adam. Gibbs was sentenced to eight years in prison. Gary won the Best Actor gong at the British Soap Awards in 2000 for his performance.
  • Coronation Street: Evil Richard Hillman (2001-2003) – Just a mere mention of ‘Richard Hillman’ is enough to send a shiver down the spines of soap fans. He is often ranked one of the most evil soap villains and it’s not hard to see why. The smooth-talking financial adviser bashed his ex-wife Patricia over the head with a shovel. In a bid to keep his mother-in-law Audrey quiet, he set fire to her house. And when Maxine caught him trying to murder Emily Bishop, he took a crowbar to her head. He made his exit from the cobbles in 2003 when he drove Gail Platt, played by Helen Worth, and her family into the canal. They survived, but he didn’t.
  • Speaking to Sam and Vinny, a distressed Belle said: “I need to go in there [Tom’s hospital room] and see what’s going on.”

    As they insisted she should go home and she could “blow everything”, Belle replied: “But I already have, haven’t I?

    “If Tom dies, that is another life that I have taken – how do I live with myself?

    “If he survives and he lands me in it, then my life is over.

    “So whatever happens, I am screwed.”

    ITV
    Tom received an axe in the back[/caption]

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    Vape users fear they’ll take up smoking when e-cigarettes banned to curb nicotine addiction

    A QUARTER of vape users fear they’ll take up smoking when the ban on disposable e-cigarettes comes into play.

    A study of 1,020 vapers found 39 per cent admitted it’s likely they’ll buy e-cigarettes from unregulated sources which haven’t undergone official safety checks.

    a pile of geek bar electronic cigarettes
    SWNS
    85 per cent of vapers smoked cigarettes before turning to vaping[/caption]

    As a result, a third reckon their own nicotine consumption will increase.

    But 22 per cent believe the impending law is the motivation they need to get out of their vaping habit.

    The research was commissioned by nicotine pouch brand Übbs and retailer, Haypp, ahead of a commitment from the Government for a smoke-free Britain.

    As part of this, legislation was announced earlier this year which will restrict the sale and use of single-use vapes in 2025.

    While 24 per cent of those polled have tried to give up vaping since news of the ban broke, 26 per cent have turned to alternatives such as cigarettes (36 per cent), pouches (26 per cent) and gum (25 per cent).

    It also emerged 85 per cent smoked cigarettes before turning to vaping, with 52 per cent worried they’ll return to the habit.

    Steve McGeough, a spokesperson for the nicotine pouch brand, said: “It’s really worrying to hear vapers saying they would seriously consider turning to cigarettes when the ban comes into force in 2025.

    “Also concerningly, the findings show how some would even seek out unregulated vapes which is a real worry from a quality and safety point of view.

    “Our research is clear, while disposable vapes might be on the way out there are plenty of safe and regulated alternatives out there to try now or when the ban comes into play.

    “Nicotine pouches are a popular option which are supporting the UK with their goal of becoming a smoke free nation.”

    The study also found 73 per cent haven’t tried vaping substitutes.

    Of those, 28 per would be most inclined to try cigarettes, 21 per cent would be open to trying gum, and 25 per cent would be willing to experiment with pouches.

    It also emerged 30 per cent are ‘very aware’ of the dangers of using unregulated vapes.

    The characteristics of such devices those polled are most familiar with are no nicotine warning labels (41 per cent) and no mention of passing emissions tests (30 per cent).

    When looking for alternatives, 52 per cent will prioritise the smell and flavour of the product before the safety and quality assurance (50 per cent), and product discretion (33 per cent).

    The research, carried out via OnePoll.com, also found 30 per cent want products which are ‘ready to go’ and 24 per cent believe open system vapes are too faffy.

    Anxiety about the battery running out was found to be the most annoying thing about vaping (32 per cent), followed by not being able to freely do it where or whenever they like (30 per cent).

    Having to go outside at social events and missing moments with friends is another bugbear (23 per cent), as is not being able to vape on planes (21 per cent).

    Markus Lindbald, spokesperson for Haypp, said: “On a more positive note, it’s promising to see how many are attempting to quit vaping ahead of the ban or explore other reduced risk alternatives, like nicotine pouches instead of turning back to smoking.

    “The experience from Sweden, which is close to becoming smoke-free, is that nicotine pouches can play a significant role in reducing smoking rates and increase public and individual health.”

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    Two Christmas TV channels launch on Sky TOMORROW and viewers are divided saying it’s ‘getting earlier’

    SKY viewers are gaining two Christmas-themed TV channels tomorrow as part of a big channel shake-up.

    But for some viewers, it’s simply too soon to get into the festive spirit.

    Santa Claus came to the people's house to leave gifts under the Christmas tree, but was distracted by the working TV, sat on the sofa and started watching a christmas movie
    Many believe that anything from Christmas movies, to stocking fillers in the supermarket, shouldn’t be advertised until Halloween has passed
    Getty
    a screenshot of the sky tv app showing the home screen
    Sky
    The new additions are part of a channel shuffle affecting 12 stations on Sky between 1 and 5 October[/caption]

    “Christmas channels are getting earlier, why can’t everything start beginning of November,” one Sky customer wrote in a community forum.

    Many believe that anything from Christmas movies, to stocking fillers in the supermarket, shouldn’t be advertised until Halloween has passed.

    Brits had the same reaction when GREAT! Christmas was relaunched on Sky, Virgin and Freeview boxes on 5 September – albeit the earliest it has ever returned.

    But Movies24, the station bringing two new Christmas channels to Sky viewers, began leaning into the festivities on 1 October last year.

    As per tradition, two festive channels called Christmas24 and Christmas24+ will replace Movies24 and Movies24+ tomorrow.

    • ​Movies24 renames to Christmas24 on Satellite 312 – Glass/Stream 313
    • ​Movies24+ renames to Christmas24+ on Satellite 315 – Glass/Stream 314

    The new additions are part of a channel shuffle affecting 12 stations on Sky between 1 and 5 October.

    Sky Sci-Fi & Horror, on Satellite 311 – Glass/Stream 311, is set to rebrand to Sky Halloween/Halloween HD to get viewers into the spooky spirit.

    Sky Greats, on Satellite 304 – Sky Glass/Stream 304, will also swap with Sky Halloween, on Satellite 311 – Sky Glass/Stream 311.

    ITV1 and ITV2 are scheduled to disappear from some TV boxes on 3 October due to a big satellite overhaul.

    The British broadcaster is pulling the SD (standard definition) version of its two main channels from satellite altogether.

    ITV has already yanked SD versions of ITV3, ITV4 and ITVBe.

    The BBC has already done the same with its own channels.

    And Sky is about to follow suit, forcing owners of old kit to upgrade or face their subscription being cancelled automatically.

    Check out the full list of Sky TV guide changes coming in the next few days:

    1 October

    • Ultimate Action (Satellite 307/851 – Sky Glass/Stream 307) renames to  Sky Action / Sky Action HD (reverting from a temporary change)
    • ​Sky Sci-Fi & Horror (Satellite 311 – Glass/Stream 311) renames to Sky Halloween/Halloween HD (temporary change).
    • ​Sky Greats (Satellite 304 – Sky Glass/Stream 304) swaps with Sky Halloween (Satellite 311 – Sky Glass/Stream 311).
    • ​Movies24 (Satellite 312 – Glass/Stream 313) renames to Christmas24 (temporary change).
    • ​Movies24+ (Satellite 315 – Glass/Stream 314) renames to Christmas24+ (Temporary change).
    • Sky Sports Racing HD ROI launches (Satellite 415/872 – Sky Glass/Stream 411) – replacing the existing UK feeds in ROI

    3 October

    • ITV1 London SD closes and is replaced by ITV1 London HD at 103.
    • ITV1 Central West SD closes and is replaced by ITV1 Central West HD at 103.
    • ITV1 Granada SD closes and is replaced by ITV1 Granada HD at 103.
    • ITV1 Meridian East SD closes and is replaced by ITV1 Meridian East HD at 103.
    • ITV2 SD closes and is replaced by ITV2 HD at 118

    5 October

    • ​Sky True Stories (Satellite 302 – Sky Glass/Stream 302) renames to Sky Feel Good/SkyFeelGoodHD (temporary change).

    Sky customers at risk of losing subscription:

    SOME Sky customers are at risk of losing their subscription

    Customers have received warning that their subscriptions will be automatically cancelled tomorrow if their package relies on an old standard definition (SD) box.

    Sky is automatically cancelling affected subscriptions from tomorrow (1 October).

    Fortunately, the vast majority of viewers should be unaffected by the move.

    But anyone with a very old Sky box may be impacted unless they upgrade to Sky Q now – at no extra cost.

    Read More »

    I’m a mega Molly-Mae fan & want to be happy for Maebe – but she’s hugely let herself down with the pricing, it’s a joke

    JUST when I thought Molly-Mae could never do anything to annoy me, unfortunately it happened.

    Ever since Molly-Mae Hague, 25, walked into the Love Island villa back in 2019, I’ve always been a mega fan. 

    a woman wearing a grey blazer and jeans stands in a living room
    Instagram
    Abigail Wilson, an avid Molly-Mae fan, has confessed her disappointment at the Maebe’s pricing[/caption]
    a woman in a grey sweater sits on a window sill
    Maebe
    She recognised that the pieces appear to be timeless and chic[/caption]
    a woman in a white outfit sits on the floor
    Maebe
    But expressed her frustration at the astronomical price tags[/caption]
    a woman standing in a hallway with her arms crossed
    Maebe
    She also shared concern on the lack of clarity on the materials used[/caption]

    I’ve watched her vlogs religiously and yes, I’m one of the 8.3 million who avidly follows her on Instagram.

    After hearing the news that she was coming out with a fashion brand, of course I was excited.

    And after Molly-Mae’s recent glow-down, whereby she essentially re-branded her appearance by ditching fillers and mini skirts for chic styling and expensive bouncy blow dries, of course I presumed that her Maebe brand wouldn’t come cheap.

    But as much as I hate to admit it, I’m disappointed. 

    I want to be happy for Maebe, I really do. And of course, I want to stock up. But I can’t, because the pricing is a joke.

    I understand that she’s launched Maebe as a more high class brand. I know it’s not going to be Shein quality.

    But with prices varying from £35 to £140, I’m definitely not impressed. 

    Maebe’s “ultimate blazer” is priced at an eye-watering £140, whilst a very simple, plain white tee is a whopping £35.

    Not only this, but a pair of jeans are £90, the “contour popper top” is £50, and a seemingly boring white shirt will set you back a whopping £65.

    I know the Maebe items are meant to be good quality, staple pieces that will last you years.

    But I’ve had blazers from Zara that I’ve worn over, and over, and over, again and many items in my wardrobe have been in there for more years than I can remember. 

    £35 from a plain white t-shirt seems shocking to me. I’d rather stock up and buy 10 of them from Primark, or buy a good quality one for £15.99 from Zara.

    a woman is wearing a grey blazer and light blue jeans
    Instagram
    Maebe clothes launched at 7pm on Sunday night[/caption]
    a woman wearing a white tie up shirt and black pants
    Instagram
    But many fans were shocked at the pricing[/caption]

    And £50 for the popper top?! That’s the one that’s got me the most. Popper tops have been all over the high-street recently and I’ve even seen tops that look practically the same from Shein, for £42 cheaper.

    And if that wasn’t bad enough, £90 for a pair of jeans? I understand paying £50 for a pair of good quality denims, but £90?! That’s incredibly steep considering you can get Levi’s, a well-established brand that’s been going for donkey years, for just a tenner more. 

    Not only this, but £140 for a blazer sent shivers down my spine. It’s not a secret that you can nab super stylish, staple blazers from H&M and New Look, for less than half the price.

    ‘Outrageous pricing’

    And I’m not the only one who’s not convinced by the pricing either.

    Yesterday morning, just minutes after the mum-of-one, who recently called it quits with Tommy Fury, the father of her child Bambi, announced the Maebe pricing, fans were sent into a total frenzy. 

    Many Molly-Mae fans slammed the “outrageous” prices and questioned why the range is “so expensive”. 

    “Why does Molly-Mae’s new range have to be so expensive?” one shopper moaned on X, previously Twitter.

    “Molly-Mae charging an arm and a leg for basic clothes is outrageous,” another slammed. 

    What are the Maebe prices?

    • Away Day Top – £55
    • Away Day Trousers – £60
    • All Tied Up Shirt – £65
    • Contour Popper Top – £50
    • Seam Denim Jeans – £90
    • Dreamer Pointelle Tee – £35
    • The Ultimate Blazer – £140
    • Cosy Cropped Cardigan – £60

    A number of social media users questioned whether Molly-Mae “knows her audience”. 

    “Maebe is way too expensive – £35 for a literal T-shirt,” one criticised.

    “Does she realise that a lot of her followers are young girls, uni students or adults that have to pay mortgages?”

    Another detractor penned on TikTok: “I’m really disappointed as I thought as her audience is mainly young girls, they would be reasonable.”

    Not ‘accessible’ in a cost-of-living crisis

    And I agree with the fuming fans. Of course I’m happy for her that Maebe sold out in 24 minutes and appears to be a hit with many, but for me, I’m not impressed.

    After working for two years on the “passion project”, Molly-Mae, who is from Hitchin, Hertfordshire, claimed she poured her heart into creating “high-quality pieces” at an “accessible price point.” 

    But if you ask me, there’s nothing “accessible” about these prices.

    Particularly when her fans are predominantly Gen Zs, those mostly teens and twenties, these prices are incredibly steep. 

    Fabulous' Deputy Fashion Editor on Maebe

    Abby McHale, the Deputy Fashion Editor at Fabulous, has shared her candid thoughts on Maebe…

    “LOVE Island isn’t synonymous with grown-up sophisticated style but it will be no surprise to fans of Molly-Mae Hague that this is the theme of her first fashion range.

    The 25-year-old influencer and mum to one-year-old Bambi has done everything possible to shed the villa image – swapping bikinis and lip fillers for comfy clothes and barely there makeup.   

    Recently, she’s even ditched her Love Island fiance, and father of her child, Tommy Fury – amid allegations of infidelity. So it was inevitable that her exclusive clothing collection, maebe, would be as far removed from glamorous bodycon party dresses as possible. 

    From that perspective, it certainly does not disappoint. 

    The range, which dropped last night (Sunday) at 7pm on Molly’s new website maebe.co.uk, was tipped to sell out almost straight away. It features tailored oversized blazers, sharp shirts and denim – all in Molly’s signature neutral palette. 

    A passion project, as she calls it, which has been two years in the making, Molly said she wanted to bring some luxury to her fans, without the price tag. She said she poured her heart into creating “high-quality pieces” at an “accessible price point.” 

    Accessible? I’m not so sure – the range varies from £35 to £140 so is pricier than the mainstream high street. But it is a price it seems her followers are willing to pay, even if it is a stretch for their budget. 

    One fan commented on the maebe Instagram saying: ‘I can already feel my bank account emptying’, with another echoing the same thought, saying, ‘I’m going to have no money left.’

    A seasoned influencer, Molly knows how to lure her followers in – even before the brand launched yesterday the maebe account on Instagram had over 800k followers. 

    And at a sold out pop up event in London last week she gave some lucky fans a sneak peek of the collection, hyping fans in the run up to the event with come-ons like “maebe it’s just not worth missing.” Afterwards, she wrote to her 8.3 million followers, saying:  “I don’t think I’ll ever get over today. Meeting so many of you and celebrating maebe Store has been one of the best days of my life! I can’t put into words how grateful I am for every single one of you who are on this journey with me.”

    Molly, who is from Hitchin, Hertfordshire, knows that the key to her success is her fans – she has built up a loyal following and they are obsessed with her style so much that they want to be just like her.

    So now she’s giving back to her ‘community’, allowing them to access clothes designed by her.
    However, she’s also a shrewd businesswoman. Arguably the most successful contestant to come out of the villa to date, she’s already had six figure clothing deals and a successful beauty range. 

    She knows that for her fashion brand to be a true success she needs to attract a wider market. 

    That’s probably why she chose to partner with premium digital magazine Sheer Luxe to have the first exclusive look. This signals who she wants this brand to be associated with – the stylish woman in her mid twenties and upwards, who wants to splash the cash occasionally and prioritises style and comfort.

    The vibe is less is more – a capsule collection of luxury items that you can mix and match – unlike when she was creative director of fast fashion brand Pretty Little Thing between 2021 and 2023. 

    Molly describes her brand as being “inspired by my own journey into womanhood and motherhood.” 

    That comes through in the pieces – they are timeless, sleek and wearable but with a luxe edge. 

    The campaign was shot in what looks to be a stately home – the whole vibe is giving wealth, but with clothes that are just about affordable to the masses. 

    And whilst the designs aren’t groundbreaking, they are smart and, for many, worth the investment. 

    Standout pieces in the collection include the oversized blazers and the seam front jeans – these are sure to be sellouts. However, other pieces, like the knits and basic tops for example, you can find similar in shops such as H&M and Zara. 

    In the campaign images featuring Molly herself she looks somewhat glum – and who can blame her after the shock split from Tommy Fury last month – but it’s clear that things are looking up for her. 

    This project will be a welcome distraction and she is once again in control of the narrative, with this brand marking the start of the next chapter of her life. Molly-Mae 2.0 has arrived. 

    Now in her mid twenties and a mother (she was 19 when entering the Love Island villa), she’s clearly a career driven young woman with big ambitions – and will slot in quite nicely with the fash pack. 

    She’s already been mingling with A-list models at Paris Fashion Week, having been invited to the L’Oreal show alongside Kendall Jenner and Cara Delevigne. 

    And we all know of another Hertfordshire girl who went from pop culture icon to front row royalty. Who’s to say Molly-Mae Hague can’t be the next Victoria Beckham? Anything is possible these days.”

    And what’s even more disappointing is that the blonde beauty knows that the key to her success is her fans.

    She’s arguably the most famous influencer in the UK and the most successful star to come from the ITV dating show, and she’s built up a loyal following with fans that follow her every move.

    And unlike Molly-Mae, who’s estimated to be worth over £6 million, for most of us, we’re living in a cost-of-living crisis.  

    With the possibility of getting a mortgage seemingly impossible for many first-time buyers, the thought of splashing the cash on Maebe just isn’t an option. 

    Questions on materials used

    Not only this, but whilst I was pleased to hear that the Maebe products are made in “positive” and “safe environments for workers”, there seems to be a lot of confusion with the materials used. 

    Whilst the Maebe website states that the clothes are made with “higher-quality fabrics”, it’s not clear what this actually means. Is it 100% cotton? 100% wool? Lord only knows.

    For instance, the £60 cardigan – which comes in both grey and cream – is only described as having a ‘touch of wool’.

    The product description reads: ‘The cropped cardigan is made from a dense compact knit with a touch of wool for a cosy (not scratchy), elevated feel.’

    The webpage goes on to say that the item is made of a ‘mixed composition’, without detailing what the other materials are.

    Meanwhile, the brand describe their £50 Contour Popper Top as being made of a ‘buttery soft stretch fabric’.

    The description adds: ‘Using a buttery soft, heavyweight stretch knitted jersey to contour your body whilst also giving support and a smoothing effect.’

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    And I’m not the only one that’s fuming about the lack of clarity here either. After browsing the collection online, one X user wrote: “Sus[picious] that Maebe isn’t disclosing their fabric composition or materials.”

    Another added on TikTok: “There’s no proof it’s good quality given they don’t describe the material composition. It’ll probably be c****y polyester.”

    Whilst a third wrote: “It’s not just that it’s the fact she hasn’t disclosed the materials or composition that have been used to make the fabric and thus people are buying it completely blind to what they are buying at such a large price tag.’”

    So, will I be buying anything from Maebe? The only thing I can say to that is Maebe (definitely) not. 

    Yes, I’ll admit, the majority of the pieces are gorgeous. They’re timeless, chic and incredibly flattering, but is it really anything special?

    Whilst I can appreciate they are nice pieces, which I’m sure are great quality, there’s one thing I’m certain of. I don’t fancy being bankrupt just to look as good as she does.

    a woman standing in a hallway next to a painting
    Maebe
    Abigail claimed that she won’t be purchasing anything from Maebe, despite being a mega Molly-Mae fan[/caption]
    a woman in a black outfit is standing in front of a stone wall
    Maebe
    Whilst she praised the ‘timeless’ nature of the designs, she claimed that she couldn’t justify the price tags, especially during a cost-of-living crisis[/caption]

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