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HOPECORE is the TikTok trend that shows no signs of waning.

TikTok’s latest trend might just be what we all need right now. But what’s the new hashtag all about and how can you get involved?

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Spreading hope

We could all do with some words of encouragement when things get tough, and the new Hopecore hashtag aims to deliver on just that.

TikTok’s latest Hopecore trend is a name for videos that are dedicated to curating messages with an air of optimism.

The trend emerged in late 2023, and gained significant momentum throughout 2024.

Hopecore is a compilation of scrapbook style cultural references that all centre on upliftment.

A problem shared is a problem halved

The uploads usually include famous quotes from a film, book extracts or lyrics taken from a song.

Some TikTok users even include screenshots of text messages to add that personal touch to their compilation.

The clips are merged to create a slideshow of motivational reminders, topped with a background song to set the mood.

Popular soulful music by Frank Sinatra, Bob Marley and Neil Diamond are popular choices for Hopecore videos.

Others, hoping to stand out, set audio extracts to their clips instead.

Audio background choices are often famous speech extracts from the former navy seal, David Goggins, and motivational speaker, Eric Thomas.

Core compare

The Hopecore trend continues to grow, with content creators sharing wholesome content tagged under #Hopecore, promoting joy, hope, and connection.

The trends lead at TikTok, Louisa McGillicuddy is monitoring the trends progress compared to other core aesthetics on the platform.

Speaking to The Independent in February: “Last week, the number of creations was 180,000, but after looking again today, it’s now at 200,000.

“The fact that there are 20,000 more creations in the space of the week, is crazy.

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“And also if you contextualise it with other cores – core is a term widely used to describe a particular aesthetic or attitude in fashion, beauty, design and more.

“There are a lot of different #cores that the TikTok community has got involved with over the years, from cottagecore to balletcore, gorpcore and even corecore – it’s much bigger, even though 200,000 may not sound like a lot.

“If you look at Barbiecore – it was all over my ‘for you’ page last year – it’s at 71,000, and balletcore is at 60,000, so it’s a lot bigger than some of these trendy cores that have popped up.”

Popularity

The fast paced nature of TikTok mean that most trends come and go, but McGillicuddy has noticed the increase in saves, making Hopecore content more for keeps amongst viewers.

“When you look at the number of likes and comments, you will notice that the saves are high too.

“It’s not how people typically engage with aesthetics or cores, which might be like a make-up tutorial.

“They’re interacting with these videos in a very specific way; saving them to come back to when they are feeling down and need a pick me up.

“It’s almost like stockpiling affirmations,” says McGillicuddy.

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DOWNHAM Market in Norfolk has been dubbed a “Gingerbread Town” – because of the colour of its buildings.

The moniker is because of the colour of the sandstone bricks, created by fusing local white brick and carrstone to make the gingerbread colour.

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The English market town is home to plenty of Victorian buildings like the black and white clock tower (pictured)[/caption]

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The “Gingerbread Town” gets its nickname from the stone that was used to build its buildings[/caption]

Having been a town for over 2,000 years, it officially became a market town in 1046, making it one of the oldest of its kind in Norfolk.

Because of its long history, there are plenty of noteworthy buildings to visit including Downham Market Town Hall, which is one of the main buildings to have the gingerbread ‘slabs’.

Another example of the “Gingerbread brick” can be found on the corner of Priory Road and London Road.

Head to the Discover Downham Heritage Centre to find out about the town’s history as well.

The tiny museum has a number of artefacts and interactive displays to look at as well as workshops including weaving and mosaic making.

Entry into Discover Downham Heritage Centre costs £4 per person.

Downham Market’s black and white clock tower is another key landmark in the town, which opened in 1878.

Meanwhile, The Fen Rivers Way Footpath also runs directly through the Norfolk town, which means day-trippers to Downham Market will be able to get into the countryside without a hitch.

And if you need a drink at the end, the town has a much-loved Wetherspoons which locals have raved about.

The Whalebone is a Grade II Listed building, that dates back to the 18th century.

Its name is a nod to the whaling trade that once flourished in the area, with its walls adorned with other historical memorabilia.

The pub has a 4/5 star rating on Google from more than 1,600 reviews.

One person wrote: “Easily one of, if not, the best beer garden I’ve come across at a Wetherspoon pub and restaurant.”

Another person added: “It’s friendly and I love the way they have incorporated historical elements into the decorating of the Whalebone.”

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Downham Market has been an official market town since 1046[/caption]

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Despite having just 10,000 residents, the market town is home to a spoons boozer[/caption]

There are several other pubs in Downham Market, including The Live and Let Live.

The Norfolk Cheese Co & Delicatessen is a highly-rated restaurant in the area too, with a 5/5 star rating on Google.

For holidaymakers who want to stay overnight, rooms at the Crown Hotel start from £83 per night.

The unassuming hotel was where the “Bread Riots” took place in 1816.

King Charles I was also said to have hidden in an Inn in Downham Market in the 17th century.

The former king disguised as a clergyman in an attempt to evade capture by Parliamentary forces after the battle of Naseby.

Downham Market can be reached on a direct train from London King’s Cross, with services taking 100 minutes.

Another tiny village in the UK has been compared to a retro 1940s film set.

And an abandoned village in England only opens to tourists once a year.

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A direct train service links Downham Market to London[/caption]

‘He will be sorely missed by everyone who knew him.’