SANTA FE, N.M. (AP) — The indelible lead character from the “Breaking Bad” streaming series has a new starring role in a public service ad campaign against littering in New Mexico. The 15- and 30-second ad spots were unveiled Thursday at an arthouse movie theater in Santa Fe’s urban railyard district. Local officials hope actor Bryan Cranston’s reprisal of the character Walter White will bring new awareness to the issue. The ad is titled “Breaking Bad habits,” and it shows White rolling a steel drum into the remote New Mexico desert before using it to collect and dispose of litter by hand.
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