Bath & Body Works apologized Thursday after people on social media compared the design of the new Snowed In snowflake candle to the white shades worn by members of the Ku Klux Klan.
The Snowed In three-wick candle quickly went viral on X (formerly Twitter) after a user shared an image of the design, and critics called for the candle to be pulled.
People on
Many people called out the people behind the seasonal candle holder, with one tweeting: ‘Bath & Body Works needs to fire all the people who approved this candle artwork.’
The snowflake on the candle had two holes on the side of the spindles – which people on X said was reminiscent of the hoods and robes worn by the white supremacist group.
Bath & Body Works apologized Thursday after people on social media compared the design of the new Snowed In snowflake candle to the white shades worn by members of the Ku Klux Klan
A spokesperson for Bath & Body Works told TMZ: “We are committed to listening to our teams and customers and are committed to correcting any mistakes we make – even if they are unintentional.”
This is what a spokesperson for Bath & Body Works says TMZ“We are committed to listening to our teams and customers and fixing any mistakes we make, even if they are unintentional like this.”
The spokesperson said the popular mall brand is working to have this item removed and it is no longer available on the retailer’s website.
One person tweeted: ‘Bath & Body Works removing that candle was a necessary step. How did that design even get to the shelves? This isn’t just a branding error; it reminds us how sensitive cultural symbols can be. Let’s hope they take this as a lesson in awareness and responsibility.’
Many people rushed to respond, with one saying: ‘It’s a paper snowflake buddy,’ and another adding: ‘Ridiculous, stop trying to get offended by anything at all.’
One person explained: ‘It’s clearly a paper snowflake, similar to what kids make.’
An I miss the days when such fools were laughed at and ignored.”
On Redditpeople were angry that they damaged the candles, writing, “You think they would at least relabel the candles instead of destroying them completely now that I don’t understand.”
One person tweeted: ‘Bath & Body Works removing that candle was a necessary step. How did that design even end up on the shelves?’
The fashion Instagram account Diet Prada broke down the controversy, explaining that this is not ‘the first time the company has been accused of being racially insensitive.
In February 2022, the Columbus, Ohio-based company released “their most popular fragrances covered in Kente print for Black History Month.
Many people on social media at the time called out the brand for being performative.
However, not all Instagram commenters agreed with Diet Prada and found the candle offensive.
One wrote: ‘It’s literally a snowflake,’ and another said: ‘It’s just a poorly executed design – it shouldn’t have been approved. Just lazy. Don’t think they were trying to cause racial incitement, it’s just ugly.”
