Shoppers have been left baffled by a strange new addition to Aldi’s Christmas range – that would never normally be seen at Christmas.
The budget supermarket revealed the new range earlier this month, with customers calling the strange new item “cursed”.
The strange item is on sale as part of Aldi’s Christmas range[/caption]
The ‘Chreaster Eggs’ are available in red “Garry the Gingerbread Man” and blue “Parker the Penguin” versions[/caption]
The hollow chocolate eggs, on sale for £1.99, seem more Easter-appropriate than Christmassy.
Riffing on the cross-seasonal concept, Aldi has playfully named them “Chreaster Eggs”.
The product, described as the “perfect stocking filler”, is available red “Garry the Gingerbread Man” and blue “Parker the Penguin” versions.
Shoppers quickly rushed to social media to share their thoughts.
One celebrated the addition, saying on X: “I’ll take them all thank you!”
Another joked: “I love Aldi. Just when you think they can’t do better.”
They added: “This is so cursed I actually love it.”
However, others were more disturbed by the product, with one saying: “Eggs! Just no, Aldi. We all know that Christmas chocolate is either sphere, triangular, circular or hexagon shaped!”
Another cynic wrote: “‘I saw these in my Aldi on Saturday and I was so confused.”
Others have accused Aldi of not paying due regard to Christmas as a religious festival.
One said: “May as well cut the Christmas story short and ‘roll the stone away’ immediately with a Chreaster Egg, no point in prolonging it all.”
To this, Aldi replied: “We could turn the entire year into one big festive event.”
While others have jokingly suggested extending the chocolate eggs to Halloween too, saying: “Where are the Chreasterween eggs?”
Indulging in the online discussion, Aldi replied that its “final destination” was “Easumalloweemas eggs”.
Julie Ashfield, Managing Director of Buying at Aldi UK, said: “At Aldi we’re always looking for fun and creative ways to enhance our Christmas range.
“The ‘Chreaster egg’ trend has really taken off because it blends Easter’s most popular treat, the Easter Egg, with the beloved season of Christmas.
“Whether it’s a stocking filler or a conversation starter, we hope shoppers love our charming Dairyfine Hollow Character Eggs.”
How to save money on chocolate
WE all love a bit of chocolate from now and then, but you don’t have to break the bank buying your favourite bar.
Consumer reporter Sam Walker reveals how to cut costs…
Go own brand – if you’re not too fussed about flavour and just want to supplant your chocolate cravings, you’ll save by going for the supermarket’s own brand bars.
Shop around – if you’ve spotted your favourite variety at the supermarket, make sure you check if it’s cheaper elsewhere.
Websites like Trolley.co.uk let you compare prices on products across all the major chains to see if you’re getting the best deal.
Look out for yellow stickers – supermarket staff put yellow, and sometimes orange and red, stickers on to products to show they’ve been reduced.
They usually do this if the product is coming to the end of its best-before date or the packaging is slightly damaged.
Buy bigger bars – most of the time, but not always, chocolate is cheaper per 100g the larger the bar.
So if you’ve got the appetite, and you were going to buy a hefty amount of chocolate anyway, you might as well go bigger.
