Associated Press
STAVANGER, Norway (AP) — Few chess players have produced the magic commodity which separates Norway’s Magnus Carlsen from any of his peers: celebrity. Only legends like Russia’s Garry Kasparov and American Bobby Fischer can match his name recognition. And Carlsen is arguably an even more dominant player. Last month, he beat both men to be named as the International Chess Federation’s greatest ever. But his motivation to rack up professional titles is waning. Carlsen now wants to leverage his fame to help turn the game he loves into a spectator sport with the launch of his spectator app, Take Take Take.
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