FRUUGO is a company whose services make it easier to trade goods across borders, whether they are clothes, tools or other shopping items.
The company is based in Ulverston in Cumbria, England and is a rapidly expanding business, which has even been featured on Deloitte’s Technology’s Fast 50.
Finnish beginnings
Fruugo was formed in 2008 in Finland and received heavy investment to help the service grow.
However, the companies growth was turbo-charged by an acquisition by Dominic Allonby and Darren Naylor in 2012.
The company moved to Cumbria and was serving one million customers globally by 2019.
It doubled its customer base in 2020 and received the first ever King’s Award for Enterprise for National Trade in 2023.
Dominic Allbony, the company’s executive chairman, said the company were “extremely proud” to recieve the award.
He added: “Fruugo has gone from strength to strength over the last few years and to see our achievements recognised with such a prestigious award is a real honour.
“I would like to thank all of my colleagues for their commitment to the company and to our vision; this achievement is a credit to the team’s hard work and determination.”
International trading
Fruugo offers sellers, who partner with the platform, the opportunity to reach customers in over 40 countries and even translate their page for each one of those countries.
They convert currencies on the website, enabling international trade, and drive traffic to its retailers’ products.
It also calculates international sales TAX and VAT, while also paying relevant government bodies on its retailers’ behalf.
Safety concerns?
Fruugo is a legitimate website which has been operating in its current form for over a decade.
The slew of awards it has won gives it even more credibility and the brand has a Trustpilot score of 4.1 (as of October 2024).
The company’s app is also safe to use.
