PRIMARK has done it again.
The high street store has enticed fashion fans to race to their nearest shop in search of a £14 dress, which looks incredibly similar to a £125 Odd Muse one.
Primark has done it once again with a fashion dupe of an Odd Muse dress[/caption]
The figure-hugging dress is just £14[/caption]
And it looks very similar to a £125 offering from Odd Muse[/caption]
Primark in Hackney took to TikTok to share a video of “the most gorgeous new in dress”.
The clip showed the white dress hanging on the rail, focusing on some of the details such as the cap sleeve, high neck and flared skirt.
It also showed the price tag – an affordable £14.
“G is for Gorgeous,” they captioned the video.
And people in the comments section were quick to point out the similarities between the Primark dress and an Odd Muse offering.
“Primark ripping off @Odd Muse London,” one wrote.
“Girl this is how the fashion industry works? This silhouette is now a trend,” another added.
“And Odd Muse took inspiration from House of CB and Club London, it’s just fashion,” a third commented.
“Odd Muse also has a very similar likeness to Nadine Merabi dresses , it’s just a cycle with fashion,” someone else said.
“Unfortunately not everyone wants to spend £120+ on a dress,” another wrote.
“Especially if they fall out of love with it in a few months time like I do with clothes,” someone else pointed out.
“I’ll pay £14 before I pay Odd Muse prices!” another commented.
“Do they have it in black???” someone else asked.
“Yesss!” another replied.
But others weren’t convinced by the dress, as one wrote: “It reminds me of 11 in Stranger Things series 4!”
“Giving 2000s,” another said.
Primark’s best buys for Autumn
Heading into Primark soon? Keep an eye out for these items.
Here, Fabulous fashion editor Clemmie Fieldsend reveals her top 6 buys from Primark this Autumn.
Coat, £60
I know what you’re thinking, ‘£60 for Primark?’ Yes it’s a higher price tag than we’re used to from Primark but its worth every penny.
It’s from their Edit range which is more premium than the rest of their collection and it’s made to last.
It’s a mixed wool blend which is durable and warm, plus its a timeless straight silhouette which is slightly oversized and will last you not only this season but for many after.
Bag, £16
Big bags are back… In a big way, finally.
This tote screams luxury with its croc effect and burnt orange colour, plus its great for shoving in your laptop, lunch, spare shoes, purse – essentially everything you need for the day – all for £16.
Jacket, £32
Field jackets are on the backs of celebrities and catwalk models this season with designer brands Barbour, Burberry and Bottega all championing the utilitarian look.
They’re great for chucking over jeans or contrasting with a floral or floaty dress and are the perfect transitional jacket.
Dress, £18,
You may have seen, heard and read that leopard print isn’t going anywhere for autumn, so to encapsulate the trend this dress is a must.
Sleeves? Check. Midi length? Check. Ultra flattering square neck? Check. It’s got it all.
Pair with black knee high boots or your favourite trainers for the day and dress up with gold heels and accessories for the evening.
Jeans, £16
Barrel, balloon, horseshoe – whatever you want to call them, they are the must have trouser shape of this season.
I’ve tried Primarks pair and they fit like a dream, are comfortable and flattering.
So if you think you have nothing that hits the trend mark, swapping your go-to denim for this shape will bring you bang up to date.
Boots, £24
It’s boot season and instead of feeling like you need to buy one in every colour, length, height – its best to stick to a pair that you can wear with the majority of your wardrobe.
My jaw almost hit the floor when I saw that this black, knee-high, block heel with flat point and side zip (so there’s no tug of war to get them off at the end of the day) was only £24.
If you buy one thing this season, it should be these.
As someone else agreed, writing: “Reminds me of Jane Norman”.
The dress looks incredibly similar to Odd Muse’s Ultimate Muse Cap Sleeve Mini Dress.
In a product description on their website, they say of the £125 number: “This simplistic yet sophisticated addition to your wardrobe is a versatile muse’s dream, blending our tailored structure with a classic cap sleeve.
“Less is more muses.
“This dress will fulfil all your staple-to-statement needs, taking you from strutting the starlit city streets to your go-to party piece.
“Just add Jimmy Choo’s.”
It’s got similar cap sleeves to the Odd Muse one, and appears to be made of a scuba-like material[/caption]
