MARTINE McCutcheon hit headlines recently when she teamed up with Lidl for a new ad campaign.
And it seems joining forces with supermarkets is becoming something of a trend, as S Club are the latest to launch a campaign.
The group appeared to be enjoying the filming, as Jon tucked into a delicious pastry[/caption]
The group took to TikTok to share a video of their new ad, after teaming up with Waitrose to celebrate the relaunch of their No.1 range.
S Club were undoubtedly chosen as they had the perfect tune for the campaign, with their hit You’re My Number One – originally released in 1999.
But the song has now been remixed by Jax Jones for the Waitrose ad, with a full-length music video shared on the supermarket’s YouTube page too.
In the ad, the group – Rachel Stevens, Jo O’Meara, Tina Barrett, Bradley McIntosh and Jon Lee – danced around in the supermarket aisles as they belted out the song.
They also had fun pushing Jon around in a trolley, before indulging in some pastry samples – as he broke open a decadent croissant for the camera.
The group then spotted what appeared to be a rainforest inside the supermarket, as they headed through the foliage to find a perfectly-laid banquet table complete with Waitrose delicacies.
After tucking in, the five-piece happily left the supermarket, swinging their shopping bags as they did so.
The group also pulled out all the stops with the glam ensembles for the ad – with Rachel sporting a khaki top and shiny bronze trousers.
The metallic theme kept going with Tina’s thigh-high silver boots and Jo’s sparkly top.
Jon opted for a vest top underneath a green shirt and jeans, while Bradley stood out thanks to his leopard-print shirt.
Hannah Spearritt was missing from the video, having quit the band following bandmate Paul Cattermole’s death in April 2023.
She later pulled out of the band’s 35th anniversary tour, and told The Sun that Paul’s death had changed everything for her.
“I hadn’t been in the best of health — I’ve got a compromised immune system and stress makes it worse,” she said.
“My body just couldn’t cope with everything that was happening. I wasn’t myself.
“I was getting these crippling panic attacks, was suffering from really bad vertigo and was tired all the time.”
Hannah also said her lack of energy was affecting her kids too, and admitted she wasn’t sure she would ever perform with the band again.
Sharing the Waitrose video on TikTok, S Club captioned it: “The S in S Club stands for seriously sensational supermaket!
“We had so much fun collaborating with @Waitrose & Partners to celebrate the relaunch of their No.1 range!!
“Check out the full length music video on Waitrose’s official YouTube channel to this brand new version of our song You’re My Number One, remixed by @Jax Jones!”
And people in the comments section were quick to praise the group and their ad.
“I’ve never been so influenced,” one said.
“This is so camp I’m obsessed, time to get down to Waitrose hun,” another grinned.
“My millennial heart loves this so much,” a third commented.
“This totally gives the S Club series and I’m here for it,” someone else wrote.
“This makes me crave new music so badly!!!” another admitted.
“Tina looks like she’s in her EARLY 20’s!!!” someone else raved.
And others pointed out that they’d been equally stunned by Martine’s Lidl video.
“First Martine McCutcheon now S Club? marketing teams need a raise!” one laughed.
“Incredible. Martine McCutcheon for Lidl and S Club for Waitrose,” another added.
While a third tagged Aldi and wrote: “Ok @Aldi UK what are we doing? Blue? Steps?”
