THE buzz around McDonald’s Chicken Big Mac has reached a new level, particularly following a recent pop-up event in Los Angeles.
At this one-day-only experience dubbed “McDonnell’s,” fans were treated to a special menu item that mirrored the highly anticipated Chicken Big Mac that has now become a reality at the fast-food eatery.
McDonald’s is set to launch the Chicken Big Mac nationwide on October 10[/caption]
The McDonnell’s pop-up featured “The Chicken Sandwich,” a concoction that included two chicken patties, special sauce, lettuce, cheese, and pickles, all nestled within a sesame seed bun.
In addition to the Chicken Sandwich, attendees enjoyed other classic items such as beef tallow fries, deep-fried apple pie, and soft-serve ice cream.
The pop-up quickly garnered attention on social media, with some fans dubbing it a “McDonald’s dupe.”
However, in a twist that surprised many, McDonald’s was revealed to be behind the pop-up experience all along.
IT’S COMING
Starting October 10, McDonald’s will officially launch the Chicken Big Mac at locations nationwide for a limited time, a press release revealed.
This sandwich retains the beloved Big Mac toppings—special sauce, lettuce, cheese, and pickles — while swapping out the traditional beef patties for two tempura-battered chicken patties.
Notably, the recipe omits the onions, offering a slightly different flavor profile from its predecessor.
Tariq Hassan, McDonald’s Chief Marketing and Customer Experience Officer, expressed excitement about this new offering, stating, “With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans.”
This move aligns with the chain’s strategy of embracing consumer trends, including “dupe culture,” which revolves around finding more affordable alternatives to popular products.
In an effort to promote the Chicken Big Mac, McDonald’s has enlisted popular streamer and YouTuber Kai Cenat, who boasts an impressive 13.4 million followers on Twitch.
Cenat and his friends will engage with fans on his channel, assessing whether the Chicken Big Mac truly lives up to the iconic Big Mac name.
The launch of the Chicken Big Mac comes at a crucial time for McDonald’s as it seeks to reverse a recent decline in same-store sales, particularly among lower-income consumers.
The company introduced a $5 Meal Deal in June, which has proven effective in driving traffic to its restaurants.
Due to its success, McDonald’s has decided to extend the promotion through December, further cementing its market presence in a challenging economic environment.
GET CHICKENED
Moreover, McDonald’s has been increasingly focused on expanding its chicken offerings, responding to growing consumer demand in this category.
The rebranding of its crispy chicken sandwich to the McCrispy last year marked a significant step in this direction, with the item generating over $1 billion in sales.
McDonald’s executives have noted that their chicken business is now on par with its beef segment, boasting around $25 billion in sales.
Plans include expanding the McCrispy line with new items such as chicken tenders and wraps, underscoring the chain’s commitment to capitalizing on the growing chicken market.
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