BEYONCÉ will put her fans in a lather as she recreates the classic Levi’s launderette advert.
The superstar, 43, arrives with a bucket of diamonds then takes off her denims and bungs them in a machine, while wearing white underwear and a cowboy hat.
Beyonce stunned as she recreated the classic Levi’s launderette advert[/caption]
The superstar, 43, puts diamonds in machine[/caption]
The singer throws her jeans in a machine[/caption]
The ad uses her song Levii’s Jeans from album Cowboy Carter.
The original from 1985 featured Marvin Gaye’s I Heard It Through the Grapevine and Nick Kamen in his boxers.
Beyoncé said: “My song ‘Levii’s Jeans’ celebrates what I believe is the ultimate Americana uniform – something we all wear with pride.
“I am honored to work with Levi’s to create quintessential American iconography.
“Denim on denim has often been seen through a male lens, so this reimagining campaign, which celebrates the iconic female perspective, is important to me.”
Beyonce recently promoted her new SirDavis whisky brand.
The Texas Hold ’Em singer teamed up with Moët Hennessy for the project.
And she persuaded rapper hubby Jay Z to make a cameo appearance in the video, shot in Paris.
The drink is distilled in her native Texas — and will sell for £79 a bottle.
Beyonce then strolls off to sit down[/caption]
